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B2C

Description: Two persons engaged in B2C activity through their smart phones. Business-to-consumer – “B2C” – refers to commerce between a business and an individual consumer. While it applies to any type of direct-to-consumer selling, it has come to be associated with online selling, also known as eCommerce or etailing. Ecommerce took off significantly in the late 1990's. In recent years, the growth in business-to-consumer online sales has created significant challenges for traditional “brick-and-mortar” businesses and services that are losing in-person sales to online competitors.

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Keywords: B2C