Description: An apartment in a multi-storied building is being purchased by a family of three. Two persons engaged in B2C activity through their smart phones. Business-to-consumer – “B2C” – refers to commerce between a business and an individual consumer. While it applies to any type of direct-to-consumer selling, it has come to be associated with online selling, also known as eCommerce or etailing. Ecommerce took off significantly in the late 1990's.
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